From renowned Japanese entrepreneur Kazuo Inamori comes a simple yet highly effective theory of successful management： “Do what is right as a human being.” In this book， Kazuo Inamori， founder of Kyocera， distills essential leadership tenets from his experiences building Kyocera， KDDI， and reorganizing JAL. Inamori’s writing have collectively sold over 25 million copies globally. This 2025 English edition of his management philosophy （originally posthumously released in Japanese in 2022） is the consummation of his life’s work： 12 principles for effectively managing your business. These 12 principles were developed in Inamori’s private academy， “Seiwajyuku，” where many small and medium−sized enterprise owners gathered to study under him. This rigorous and reality−based classroom environment produced principles that were actionable and rooted in real−world business experience， clearly explaining the fundamentals of successfully running a company. Each chapter features a lecture expounding the management principle， key points， and a Q＆A， drawing from Inamori’s personal philosophy and deep experience. Applicable to all leaders， this edition reveals the essence of Inamori’s school of management philosophy which has been practiced and proven effective across all industries and business formats.

前著「心感覚」で真理を解いたノ・ジェス氏が、資本主義の完全理解を促す。
「A＝notA」、「禅定解析」、「0次産業“和業”」「十一牛図−日本教育イノベーション」「マインドーム」……経済のみならずあなたの宇宙観を一変させる究極の一冊

【目次】
はじめに
1章　平和ボケ　ゆでがえるの日本の現在地
2章　日本の弱点
3章　資本主義の問題点と完全理解
4章　デジタル感覚　〜Personal Universe〜
5章　すべての産業を底上げする　0次産業“和業”の時代
特別収録対談　末石蔵八×ノジェス　完全挑戦　天命追求型・日本文明の使命
おわりに