From renowned Japanese entrepreneur Kazuo Inamori comes a simple yet highly effective theory of successful management： “Do what is right as a human being.” In this book， Kazuo Inamori， founder of Kyocera， distills essential leadership tenets from his experiences building Kyocera， KDDI， and reorganizing JAL. Inamori’s writing have collectively sold over 25 million copies globally. This 2025 English edition of his management philosophy （originally posthumously released in Japanese in 2022） is the consummation of his life’s work： 12 principles for effectively managing your business. These 12 principles were developed in Inamori’s private academy， “Seiwajyuku，” where many small and medium−sized enterprise owners gathered to study under him. This rigorous and reality−based classroom environment produced principles that were actionable and rooted in real−world business experience， clearly explaining the fundamentals of successfully running a company. Each chapter features a lecture expounding the management principle， key points， and a Q＆A， drawing from Inamori’s personal philosophy and deep experience. Applicable to all leaders， this edition reveals the essence of Inamori’s school of management philosophy which has been practiced and proven effective across all industries and business formats.

At a young age， Inamori suffered from tuberculosis and from his family’s financial hardships. As a young man， he failed to enter his desired university and company. But even faced with a series of failures， he did not become jaded or demoralized， but instead focused on the one thing he could control − his attitude. Maintaining a positive outlook， he continued his research and studies on his own. His hard work eventually paid off when he became the first engineer in Japan to successfully synthesize forsterite ceramics， which led to his founding Kyoto Ceramic Co.， Ltd. known today as the manufacturing powerhouse Kyocera.Inamori’s life story is proof that maintaining a positive attitude has the potential to reverse one’s fortunes no matter how many defeats one faces. No matter what your goals are， this book will help you rethink your attitude and develop the mindset you need to succeed.

※『考え方』を英訳し、電子書籍として配信いたします。